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Brand Development
Identifying your points of difference and unique selling propositions results in defining a set of distinctive traits that become your brand.

A strong and defined brand results in:
  • Heightened recognition.
  • Solidification of your position in the legal marketplace.
  • Deeper market penetration.
  • Enhanced reputation leading to growth.

Branding enables you to be distinct, defines you in the minds of current and prospective legal clients, and positions you as a market leader.

Related articles:
The Firm vs. The Lawyers
Name + Reputation = Brand
What’s in a Name?
Legal Directories in the Age of Google
How to Be a Valentine
Culling Clients
No Guts, No Glory
Grooming Best Clients
Websites - A Plague of Sameness
Winning Work You Want
Time to Ditch the Old Practice Groups?
Dare to be Different

© 2011 HEATHER SUTTIE & ASSOCIATES