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New Business Coaching

Coaching of individual lawyers and legal teams to prepare for RFPs, pitches, and interviews boosts win-rates.


This may include:
  • Research on a prospective client and industry.
  • Strategies for approach.
  • Development of initial and consequential meeting structures.
  • Follow-up mechanisms.

Post-competition debriefing of clients and lawyers is key to improving business development techniques and performance.

Related articles:
Grooming Best Clients
Winning Work You Want
Keeping Clients First
Self-Marketing for Lawyers: Bios Mean Business
25 Questions – A Client/Law Firm Checklist
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