Developing your personal brand sets you apart from the competition.
Your unique traits differentiate you in the minds of prospective clients. This aids in attracting new leads, media inquiries, speaking invitations, and high-profile marketing and business development opportunities.
Expressing your differentiating traits through a personalized website, blog, and/or bio provides a unique sales proposition that puts you ahead of the pack.
These types of marketing collateral can also be leveraged by other firm practitioners, assistants, and/or marketing staff for business development initiatives.
The Firm vs. The Lawyers
Legal Directories in the Age of Google
Self-Marketing for Lawyers: Bios Mean Business
Definitions of Business Development, Marketing and Sales