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Websites and Social Media
More than 80% of prospective clients say a law firm‘s website as well as presence on social media heavily influences their decision to make contact. Help them decide in your favour.
Analyzing and fine-tuning of your firm‘s online presence helps to ensure:
- Direct and clear communication that addresses the needs of both current and prospective clients.
- Law firm brand alignment.
- Search engine optimization resulting in high ranking.
Your website is your firm‘s highest profile and most effective marketing tool. Your site has many uses: it helps people find you, prospects use it to verify you, clients use it to validate their decision to hire you, prospective students and lateral hires use it to assess you, and other counsel use it to size you up.
I have developed new websites as well as revamped and completely overhauled numerous law firm sites, one of which was named 2009 Best Law Firm Website in Canada (Big Firm: multi-jurisdictional) by National magazine, the official periodical of the Canadian Bar Association. This site also won silver in the corporate communications category at the 2010 W³ awards.
A strong social media presence is your second highest profile builder and a key feature in your online identity.
Being seen and heard on appropriate business-focused websites and targeted social media settings can enhance your
reputation, drive visitors to your website, and invite direct contact.
Social media is an easy way to communicate with the audience you desire to reach. Doing so may include a LinkedIn presence, Facebook profile, Twitter feeds and/or blogs.
Related articles:
Social Media Mugwumpery
Legal Directories in the Age of Google
Social Media Mania
Websites - A Plague of Sameness
Website Search Engine Optimization
What In-House Counsel Really, Really Wants
Self-Marketing for Lawyers: Bios Mean Business
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