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Competitive Intelligence and Firm Positioning
Researching the competitive legal landscape by practice area, industry, or geography helps to determine your law firm’s points of difference and unique selling proposition.
These factors become your brand. Branding helps to differentiate your law firm and leads to profitable market positioning by:
- Heightening profile.
- Creating deeper target market penetration.
- Increasing market share.
- Attracting qualified prospective clients.
Related articles:
The Firm vs. The Lawyers
Name + Reputation = Brand
Social Media Mugwumpery
What’s in a Name?
Legal Directories in the Age of Google
How to Be a Valentine
Culling Clients
No Guts, No Glory
Grooming Best Clients
Websites - A Plague of Sameness
Law I.Q.
Selling Law as a Commodity
Keeping Clients First
Dare to be Different
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