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Cost Recovery
Recovery of non-strategic legal business development and law marketing expenses results in finding significant amounts, usually upward of $1000 per lawyer each year.
Found money can be reallocated to law marketing initiatives that capture solid returns or to cost savings sometimes as high as six figures in the first year.
Cost recovery helps you:
- Find at least $1000 per lawyer each year.
- Realize more value from law marketing expenditures through reallocation of lost money.
- Track and measure the effectiveness of your law marketing investments.
- Review budgets and policies on legal business development and law marketing costs incurred through arbitrary spending, such as: non-strategic advertising, sponsorships and charities; directory listings; outside resources; meals and entertainment; etc., depending on the firm.
In addition to directly benefiting your bottom-line, the recovery of wasteful expenditures helps refocus lawyers and staff
to spend hard-earned money on legal business development and law marketing initiatives that result in measurable returns.
Related articles:
Legal Directories in the Age of Google
Culling Clients
Grooming Best Clients
Marketing Need Not be an Expensive Endeavour
Selling Law as a Commodity
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