Targeting of key profile-building opportunities that support a law firm, practice area, or individual lawyer's business development goals saves time and money.
This may include a customized mix of speaking, writing, sponsorship and/or advertising opportunities.
Careful consideration of appropriate and business-supporting law marketing opportunities enables focus to be concentrated on only those initiatives that will produce qualified prospective client leads.
Savings are realized in terms of financial costs and time commitments.
The Firm vs. The Lawyers
Social Media Mugwumpery
What’s in a Name?
Legal Directories in the Age of Google
How to Be a Valentine
No Guts, No Glory
Get Smart on Media
Social Media Mania
Winning Work You Want
Time to Ditch the Old Practice Groups?
Dare to be Different
Definitions of Business Development, Marketing and Sales